Event and team sponsorship - Taking us to the heart of your consumer

Maxifuel is the trusted sports nutrition partner of GB's leading teams including The British Triathlon Federation, The England Cricket Board and England Hockey as well as Olympic Skier Chemmy Alcott, GB 400m sprinter Andrew Steele and Olympic swimmer Chris Walker-Hebborn.

Official Sports Nutrition Supplier to: Official Sports Nutrition Supplier

"British Triathlon are delighted to be working alongside an industry leading nutrition supplier, in Maxifuel. The relationship will mean that in our quest to ensure the Great Britain Triathlon Team is fully prepared to push for success at London 2010 we will have access to innovative, and rigorously batch tested bespoke product, specifically designed for the needs of our triathletes.""

Mark Pearce - Olympic Performance Manager, British Triathlon.

Maxifuel is the trusted Energy Nutrition partner of London Triathlon, Blenheim Triathlon and London Duathlon where we will be fuelling participants around the course to help them beat their best.

We will be launching our Performance Nutrition Centre at the Blenheim Triathlon - an interactive specialist endurance hub for enthusiasts of all levels.

Official Sports Nutrition Sponsor to: Official Sports Nutriton Sponsor

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Developed by Maxinutrition, Europe's leading Sports Nutrition supplier. Maxinutrition is a trading name of GlaxoSmithKline UK Ltd. registered in England & Wales. Company No. 04310159