Investing more in advertising than all our competitors combined
Heavy presence in key endurance magazines to raise awareness and educate
- Regular advertising and advertorials in Runners World, Running Fitness, Triathlete's World, Ti News, 220 Triathlon, Cycling Plus, Cycling Weekly, Health and Fitness for Cyclists.
- Online display ads educating consumers on how Maxifuel can help them beat their best.
- 250,000 catalogues inserted into key magazines with emphasis on training and nutrition for endurance athletes.