Maxitone:

Maxitone - New Year 2010. Lifestyle nutrition strictly for women. Following the biggest piece of research in sports nutrition, we identified three female targets for maxitone. Premium, eye-catching packaging to appeal to active women. The launch - hitting 10.8 million women in January. Our first major TV campaign to drive customers into your stores. POS available for your store/gym. £500,000 marketing investment.

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